The Best B2B Websites of 2025

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Video overview:

Looking for B2B website inspiration? In this video, I’m counting down the 10 best B2B websites of 2025 to show what great B2B website design really looks like. I’m Robin, I've led strategy for hundreds of B2B websites at one of the top B2B website agencies, and I’ll walk you through the standout design, copy, and user experience (UX) elements that make each site a top contender.

This list includes not just major brands but also smaller businesses – across different B2B industries – proving that any company can create a powerful B2B website with the right approach. Whether you’re in B2B marketing or planning your next B2B website redesign, you’ll come away with actionable insights and fresh ideas.

Video transcript:

Get ready to be inspired. These are the best B2B websites of 2025, and we're counting them down from number 10 to number one.

I'm Robin, your B2B marketing bestie. I led strategy for hundreds of B2B websites at one of the top B2B website agencies, and I'm breaking down what makes these websites stand out in design, copy, and user experience—the trifecta.

And let me tell you, I have seen a ton of B2B websites, and number one kind of shocked me in the best way possible. I almost didn't put it at number one because it breaks a ton of rules, but they're doing it right and it totally works.

By the way, this list isn't full of just giant brands. I purposely included plenty of small businesses too, to prove that you don't need a massive budget to have a truly great B2B website. They span all kinds of industries—SaaS, manufacturing, services, even construction—so there's something here for everyone.

Number 10 is Kris-Tech Wire.

Now, copper wire isn't the sexiest product, and it's a commodity, so it can be really hard to stand out. Kris-Tech is doubling down on the service aspect—something I typically do not recommend because everybody says they give good service. But in this case, they're proving it, promising to respond within 30 minutes.

Their CTA is Get a Quote Fast, and they don't waste any time. They get straight into their products because their audience is busy. They have great illustrations so their audience can recognize the products right away.

There’s some eye-catching animation, quick benefit callouts, and they really lean into the service promise—same-day quotes and industry-best lead times. Then they’ve got testimonials, thought leadership, and a form on the homepage again promising that 30-minute response.

Number 9 is Power School.

This is not a flashy B2B website with tons of bells and whistles—it's just a solid site. The hero copy is nice and straightforward, and they have great contrasting colors with dark blue and hot pink CTAs encouraging clickthroughs.

They build credibility right away with an interactive feature of case studies and testimonials that call out different schools using their product. I love how it asks a question focused on the audience's needs—like addressing teacher shortages and burnout—and links to dedicated pages for those pain points.

Then they share trust-building statistics and an interactive feature where you can click your region to get more info. They include a video, awards, and a clear CTA. Just a really nice, clean site that gets the job done.

Number 8 is WIB.

WIB makes ball bearings—definitely not the sexiest product. But this website makes them as sleek as possible.

The background video shows applications that use ball bearings, giving the site energy while showcasing relevant audiences. There’s more interactivity to show applications, and this is a great example of how high-quality product photography can elevate a site.

This is just a metal part, but it looks premium because the photography is so beautiful. There’s a cool parallax effect and a bright red call to action.

Number 7 is Ernest Packaging.

What's interesting here is this isn’t a San Diego-based company, even though it says San Diego in the headline. When you visit, the site recognizes your location and displays relevant content.

Look how fun and quirky this site is—it just makes me smile. It really stands out in the B2B space. I don’t know what the deal is with the little googly-eyed donut, but I’m here for it.

I would probably prefer to see something about packaging here, but I’m giving them a pass because it’s so engaging you just want to keep reading. Scrolling down, you see more localized content, emphasizing their human element, with video testimonials and photos of their local team. It helps build connection. Then there's more quirky fun and a CTA. Super engaging.

Number 6 is Box.

Box is one of those sites that, when I worked at the agency, clients would often say they wanted to emulate. It’s classic SaaS—and I mean software as a service, not “sassy.”

It’s super clean and to the point: headline, copy, CTAs, and a product shot showing the interface. There are callouts with human faces for connection.

They highlight features and benefits with more product shots, links to learn more or watch videos, a graphic for integrations, and credibility-building content like customer stories and industry recognition. It’s a great example of clean, effective SaaS design.

Number 5 is Nogin.

Nogin has an e-commerce platform for retailers. The homepage video showcases client products and their software interface in this unique circular shape. I love the bright colors—it stands out in B2B.

The headline is clear about the benefit. Next, they go straight into case studies and measurable results. They highlight benefits and features in bright, contrasting colors, and clearly call out who they serve—mid-market brands.

There’s a diagram showing what the platform does and more specifics about their audience. They continue using circular shapes throughout. Overall, it’s a fun, eye-catching site.

Before we get into number four, please take a moment to subscribe to my channel—if you want to. You don’t have to. But if you feel like it, that would be really cool. No pressure.

And tell me in the comments which of these B2B websites is your favorite—or if there are any I missed.

Number 4 is HITT.

They give construction a much more elevated feel. They let the video do the talking with a short, simple headline and a bright Build with Us CTA.

Scrolling down, the message is clear: you’re getting a premium experience. The website really reflects that.

I love how you can choose your market—like government—and it displays relevant projects, delivering proof and samples. There’s nice subtle movement for visual appeal.

This section with the scrolling images is just super cool. All the way through, they drive home the premium experience.

Number 3 is Pipeline 360.

This site brings in a touch of whimsy while staying professional, which is perfect for their audience of marketers.

The headline generates curiosity—What is branded demand?—but still makes the benefits clear. There’s a cool lava lamp effect in the headline and a little arrow pointing to the CTA—just really engaging.

They build credibility with client logos, then go straight into solutions. I love this section with the pain point, remedy, and proof—a clear way to show they understand their audience.

There’s also this line graphic that follows you as you scroll—it guides you through the journey in a subtle, engaging way.

Number 2 is Descript.

I almost put this one first. One reason it’s so effective is the big, bold message:

Make video faster. Make more of it. Make it good.

No fluff—just plain, simple language about what they help you do.

Below, there’s a video peeking up that encourages you to scroll to see more. They have a 60-second tour that autoplays without sound (important so it’s not annoying).

I love this copy: These companies use Descript. So fun. The big bold font continues throughout, and they make it clear that even novices can use it.

When you roll over the product screenshots, they play short videos showing what the product does—this is a great example of showing, not telling.

They finish with testimonials, awards, pricing, and a prompt to sign up.

The number one B2B website of 2025 is Basecamp.

This one might be controversial because it breaks a lot of rules. I wouldn’t recommend an amateur try this, but they clearly had a strong copy and design team who knew exactly what they were doing.

They know they’re breaking the rules—and that’s what makes them stand out. The characters scream out pain points, and there are icons of competitors with big X’s over them, basically saying, You don’t need all this.

The copy is perfect: straightforward, no corporate speak. They make it clear they’re targeting small businesses. Normally, I wouldn’t want this much copy on a homepage, but they break it up well with bold text and links.

There’s a note from the CEO, which feels personal, and headers styled to look handwritten with yellow highlights. Big, bold headlines continue that look.

They have a series of super short videos—like 20-second product tours—and this section with bullet points is great. Normally I wouldn’t recommend so much text, but here it works.

The copy up top says, The answer is yes, and each bullet point has a little yes after the question. The idea isn’t for you to read every single question—it's to show that whatever your question is, yes, they can do it.

Then they finish with five-star reviews and a call to action to sign up or join a free live class. Super well done.

Every website on this list has the six must-have elements that every homepage needs. If you want to know what those are, watch this video here where I walk you through them step by step so you can apply them to your website. I’ll see you over there!